News

Yamaha AR240 Boat Receives Prestigious Award for Its Innovative Design

KENNESAW, GA – Yamaha WaterCraft announced today that the 2012 AR240 sport boat was named a Design Museum Selection by the Japan Industrial Designer’s Association (JIDA). Based on the theme of “Aiming for a rich and beautiful life,” award winners were selected by their ability to meet the following criteria:

  • Products that suggest a new lifestyle
  • Products of the new generation
  • Products that represent new lifestyle applying innovative technology
  • Products of new styling

Regarding the Yamaha AR240’s ability to meet these criteria, the JIDA noted “With this fusion of design, function and performance, Yamaha delivers an exciting product for a new era of marine boat.”

Yamaha 2012 AR240 home page.

04.20.12