YAMAHA WATERCRAFT BECOMES OFFICIAL BOAT AND PERSONAL WATERCRAFT SPONSOR OF MONSTER ENERGY SUPERCROSS
Yamaha WaterCraft, a division of Yamaha Motor Corporation, U.S.A., and Feld Motor Sports® today announced it is has joined forces with Monster Energy AMA Supercross, an FIM World Championship, as the exclusive boat and personal watercraft sponsor. Building on Yamaha Motorcycles’ close collaboration with Monster Energy Supercross and the company’s rich performance heritage, Yamaha WaterCraft will showcase its best selling line of high performance sport boats and personal watercraft at the tour stops beginning on February 22, 2014 in Atlanta through the racing finale in Las Vegas on May 3, 2014.
Yamaha’s 2014 212X performance wakeboard boat and its 2014 FZR high performance WaveRunner will be showcased in the Monster Energy Party in the Pits alongside the Toyota / Yamaha / JGRMX team. Yamaha’s top of the line luxury performance boat, the 2014 242 Limited S will also be prominently featured on the track at all racing events.
In addition, event goers can visit the Yamaha booth in the pit area and enter a sweepstakes for a chance to win a 2014 FZR WaveRunner, the best performing production WaveRunner ever created.
“The demographics of the motorsports and outdoor enthusiast matches the profile for our boat and personal watercraft buyers, and by teaming with Monster Energy Supercross, these attendees will be able to see the products first hand, and see why they’ve become the best sellers in the industry,” said Yamaha Watercraft’s General Manager Bryan Seti. “Yamaha has a strong presence in Supercross racing, and it’s only natural to bring these products closer to an enthusiast community that is interested in the breadth of products offered by the brands that support Supercross racing.”
“Yamaha has been a long-time sponsor of Supercross and adding their performance sport boats and personal watercraft to these eight races will give fans an opportunity to check out their new product line in the Monster Energy Party in the Pits,” said Todd Jendro, vice president of two wheel operations, Feld Motor Sports.
Yamaha Watercraft products will be featured at the Atlanta, Indianapolis, Detroit, St. Louis, Houston, Seattle, East Rutherford, and Las Vegas race events.
Yamaha Boats are the number one sellers in the 19-foot, 21-foot and 24-foot runabout categories, and Yamaha WaveRunners are the number one selling personal watercraft in the performance, luxury performance and value segments.